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Music Industry Business 501

Saturday, April 14th - 12pm - 3pm

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Social Media Marketing & Management 501

About this course

Learn how to leverage social media to engage consumers, build loyalty and increase revenue in our Social Media Marketing & Management 501 class. 

This class introduces our students to 2-way social media marketing theory in reference to traditional marketing strategies. We will dive deeper into the ever-evolving and high-growth online social media marketing environment. You'll learn how to target and engage online communities and, in turn, spread brand awareness and messaging to your new audiences.

What You Will Learn

This course will develop the students' ability to effectively and successfully create, and implement a social media marketing campaign and evaluate as well as measure it's success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tools to ensure that the information given in this class will apply to the real world.

  • Introduction to social media

  • Why is social media marketing important today and in the future?

  • Are paid ads and promotions considered cheating?

  • What social media platforms should I be using?

  • Introduction to strategic planning

  • Introduction to online branding

  • What is my identity?

  • Who am I online? Who do I need to be?

  • The importance of understanding who your target audience is and how reach them

  • What makes content go viral?

  • How to create viral content

  • Buyer persona development

  • Learning from digital results

  • Measuring and monitoring results

  • Facebook vs. Instagram vs. Twitter vs. YouTube vs. Blogs

What do I need to know before taking this class?

Basic computer knowledge and skills are necessary and a business background would be nice, but not required.

 

We Want To See You Succeed!

Within the broad field of marketing, knowledge in social media will help you to stand out as a specialist that a lot of individuals and small companies are demanding. As one of the first school's of it's kind, Monster Sessions gives students the opportunity to gain expertise in this rapidly growing field. Our instructors are well versed in the practical execution of social media strategy. In addition to the courses that specifically relate to the online social world, new media is deeply integrated into the core coursework of our Social Media Marketing and Management course.

Curriculum

Monster Sessions' online Social Media Marketing & Management classes present a broad knowledge base, providing access to the theory, history and application of using social media in a marketing context. You will learn to engage and enhance the brand experience while strengthening the relationship between the customer and product.

Monster Sessions welcomes all Handshake students from our university partners:

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2018 Program Dates

  • February 3rd

  • February 24th

  • March 31st

  • April 7th

  • April 21st

Program Fee

$199

Location

*19200 Von Karman Ave.

Irvine, CA 92612

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Online

 

(*Physical classes are available only to partner university students from:

USC, LMU, UCI, Chapman, CSUDH, CSUN, Cal Poly Pomona)

Class Times

12pm - 2pm

Instructor

Damien Taylor

Class dates & times are subject to change

"I flew out here on a whim. Having someone like Dame believe in you, is definitely something great to have in an industry like this."

Rachael Cole

Mechanicsville, Virginia

"Before I got here, I got all of my information from YouTube. I came here from Brooklyn with a lot of questions, and all of them were answered."

Errol Stapleton

Brooklyn, New York

"Monster Sessions was pretty much, the best thing to ever happen to me."

Jarvis Sheppard

San Antonio, Texas

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 Student Testimonials