Social Media Marketing & Management 501
About this course
Learn how to leverage social media to engage consumers, build loyalty and increase revenue in our Social Media Marketing & Management 501 class.
This class introduces our students to 2-way social media marketing theory in reference to traditional marketing strategies. We will dive deeper into the ever-evolving and high-growth online social media marketing environment. You'll learn how to target and engage online communities and, in turn, spread brand awareness and messaging to your new audiences.
What You Will Learn
This course will develop the students' ability to effectively and successfully create, and implement a social media marketing campaign and evaluate as well as measure it's success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tools to ensure that the information given in this class will apply to the real world.
Introduction to social media
Why is social media marketing important today and in the future?
Are paid ads and promotions considered cheating?
What social media platforms should I be using?
Introduction to strategic planning
Introduction to online branding
What is my identity?
Who am I online? Who do I need to be?
The importance of understanding who your target audience is and how reach them
What makes content go viral?
How to create viral content
Buyer persona development
Learning from digital results
Measuring and monitoring results
Facebook vs. Instagram vs. Twitter vs. YouTube vs. Blogs
What do I need to know before taking this class?
Basic computer knowledge and skills are necessary and a business background would be nice, but not required.
We Want To See You Succeed!
Within the broad field of marketing, knowledge in social media will help you to stand out as a specialist that a lot of individuals and small companies are demanding. As one of the first school's of it's kind, Monster Sessions gives students the opportunity to gain expertise in this rapidly growing field. Our instructors are well versed in the practical execution of social media strategy. In addition to the courses that specifically relate to the online social world, new media is deeply integrated into the core coursework of our Social Media Marketing and Management course.
Monster Sessions' online Social Media Marketing & Management classes present a broad knowledge base, providing access to the theory, history and application of using social media in a marketing context. You will learn to engage and enhance the brand experience while strengthening the relationship between the customer and product.
Monster Sessions welcomes all Handshake students from our university partners:
Monster Sessions app now!
2018 Program Dates
*19200 Von Karman Ave.
Irvine, CA 92612
(*Physical classes are available only to partner university students from:
USC, LMU, UCI, Chapman, CSUDH, CSUN, Cal Poly Pomona)
12pm - 2pm
Class dates & times are subject to change